Your logo is the first thing people notice about your brand. It’s a summary of your brand and your brand’s identity. It communicates about a business’s values and mission.
The style of your logo plays an important role in the story it tells about your brand. Does your logo stand out? Are you proud to use it in your stores, website and product or is it something you feel you can make do with? If you feel this way then, you need a to change it ASAP! Why? Because if your logo doesn’t represent your brand well to you, it wouldn’t to others.
Now let’s talk about the perfect logo style for your brand. There are five major types and these include:
Wordmark logos include logos that are the name of brands that are designed into a styled logo. It’s important that when you use a Wordmark logo, you should make it look as unique as possible.
Letterform logos are made up of a single alphabet letter that represents a brand. They can sometimes be a symbol of the brand or the brand’s initials.
Pictorial logos are logos that use easily recognisable symbols to represent a brand. It expresses everything about a brand through a single picture.
An emblem logo is one in which a brand’s name is associated with a pictorial element.
Abstract logos are conceptual symbols that may not easily seem related to a brand name. So you may need to think of it more carefully.
Colours make your logo stand out. It can attract the attention of buyers or turn off buyers. Research showed that 85% of shoppers buy products because of their colour.
When choosing your company’s colours it’s best to think about it carefully. This is because your colour will also be used in your products, website design etc.
Another important thing to consider is the shape of your logo. People associate certain shapes with certain feelings. These feelings are what they associate with the brand anytime they see the logo shape.
Therefore, you need to carefully select your logo shape the same way you select the colours. Certain shapes are associated with certain colours and we’ll discuss this below.
For instance: circles, ovals and ellipses invoke feelings of community, friendliness and wholesomeness. On the other hand, squares and rectangles invoke the feeling of stability, balance and reliability.
When creating your logo, you should be conscious of the identity you want your brand to have. The question to ask yourself is, “What feeling does my logo invoke when people see it?” Another question to ask is ‘how do I want people to feel when they view my it?’
When working on creating the perfect logo for your brand, you have to consider every aspects. From the colours to the shape.
You have to decide the colours you want first and the emotions it would invoke. Next, think of the shape your logo will take and how it will affect your customers.
Finally, your logo doesn’t have to be complicated. A simple but well thought of logo can make the cut. Most importantly, get a great designer to design your logo, products and website. You need someone who can implement your colours appropriately.
if you are having a hard time trying to locate an expert for this then we’ll be glad to do all that for you.
Also read our article on how a CRM can help you manage your customers while converting leads.
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