Zoho CRM: how to use Zoho CRM to get more sales

Do you know that Zoho CRM can help your business make more sales? What if we told you that Zoho CRM can double the number of leads you get and make your existing customers loyal to your business? Sounds too good to be true right? Yes, but with Zoho CRM implementation, you will find it true.

One of the most important goals of every business is ‘to make sales’. Majority of sales come from existing customers and referrals. The big issue doesn’t come from prospective customers who you have to convince to make a buying action. There are a thousand and one ways to attract new customers but a few trusted ways to ‘retain’ your existing customers.

So, how then do you make your existing customers loyal to your business? Connection! You have to establish a personal connection with them. How can you do that? That’s simple. The plan is to: 

• Respond quickly to their inquiries
• Create a sense of belonging.
• Listen to their problems.
• Speak their language through a customer centered campaign.
• Reach out to customers who stop patronising your business.

Now, this is where customer relationship management (CRM) comes in. Zoho CRM software helps you keep your customers loyal while managing new leads. With Zoho CRM you can track leads, score leads; make quicker responses to customers queries via various channels and keep tabs on customers behaviours via generated data. While collaborating with various teams within the company to provide better customer experience.

What is Zoho CRM all about?

Zoho CRM is a web-based CRM that helps you to manage leads, accounts, purchase, workflow as well as to automate your sales workforce.

With this CRM, you can keep track of contacts, forecast sales and manage customers. You can use this CRM as a stand alone software and you could also integrate it with other Zoho applications to get the best out of it.

Zoho Benefits

There are so many CRM softwares out there but most business owners have come to acknowledge the benefits of Zoho CRM. It provides you with an all-in-one platform and its integration is available in mobile and web formats.

Zoho CRM integration can provide your business with everything it needs for seamless business operations.  Zoho users can extend the CRM by integrating it with some of the apps like Zoho mail, Zoho Projects, Zoho Analytics and Google Apps. You could also integrate the CRM with social media networks like Facebook, Twitter etc.  

It saves time and allows you to make more reliable business decisions. When compared with competitors, it is less pricey. With Zoho One, you can have so many applications alongside CRM to boost your sales, marketing and customer relationship at the same time. This means there is a likelihood to close more deals while retaining existing customers. 

Its APIs are open and allow you to customise the interface to suit your business needs. The biggest benefit Zoho CRM offers is that it automates sales processes. It also helps you to convert your website visitors to leads. The leads contacts  are extracted from the site via emails and external data generation. These are then assigned to relevant sales agents who will follow up on the leads till it results into sales conversion.

It also allows you to customise your sales processes. You can check customers purchase history, forecast revenue, track team performance, establish sales quotas and create dashboards and reports.

Another benefit of this CRM is that it can generate prospective leads data from integrated social media. These data are then used to analyse customer behaviour as well as to categorise prospects and contacts for the sales team.

 Zoho CRM Integration is vast which means you have access to the best softwares to manage your business processes. The right CRM tool can transform your sales from zero to unlimited numbers. 

Most importantly, when you are able to monitor customer behaviour you would be able to provide the right product or service for each individual customer. Thereby establishing a personal connection with each customer. 

Now, if that customer has a wonderful buying experience with your company he/she will definitely patronise your business again and again. That means, your business has earned itself a loyal customer, possible referral and more sales. 

Are you thinking of trying Zoho CRM out? If you are, that’s great and it is the first step your company needs to make more sales. At Tropic Dreams, we can help you implement Zoho CRM and other Zoho softwares that will scale up the progress of your company.